"Our head of sales, Natalie is excellent.. and I wish everyone was like her." "Mariam is top of class in her grades, hope all students can become like her." "Sandy is a great writer, she always comes up with best articles." We have all heard such statements and perhaps rolled our eyes when listening to them too! Often the teller of these statements, boss, teacher, parent is of an opinion that, I...

Keeping a story dry simply means removing details from it. There are occasions in a corporate setting that demand a dry story. Last month I was working with a multinational food-products corporation in China. Along with my client Maria ( not her real name ) I was working on a story that could convey the following key message, Consumers prefer small brands when it comes to making food choices. Big...

For many, making a case and storytelling sit at two ends of the credibility spectrum. A common belief is that one is fact based and the other is made-up. This perception, reinforced by corporate communication experts couldn't be further from the truth. In case making, credibility plays a vital role. Credibility in a court is the degree to which the Judge or jurors believe a witness. For a...

France winning the Football World Cup after 20 years was the big news this week. As we watched the media tell the World Cup story of 11 triumphant French players, I am sure some of us noted that the rescue story of the 12 Thai boys and their coach from the Wild Boars Soccer team was disappearing from our screens. One big story replaced by another which in turn will be replaced by others, most not...

A senior business leader who is known to be a tough taskmaster and results driven, is taking over a new team. This leader has a clear idea of how to transform the new team into a high performing team. She writes a set of clear key messages and is keen to tell the vision story to the team but no matter how smart this leader is and how strategic these key messages are, the team will not perform...

The Turkish Getup is an exercise, most commonly done with kettlebells, where you are required to lift the weight overhead whilst getting up from the ground. Unlike most weight lifting exercises, Turkish Get-Ups require you to remember a sequence. I think there are around 14 steps involved in doing one Get-Up. So, the real frustration in learning to effectively do Turkish Get-Ups is not the...