"idiosyncrasy credits—the latitude to deviate from the group's expectations. Idiosyncrasy credits accrue through respect, not rank: they're based on contributions." ― Adam M. Grant, Originals: How Nonconformists Move the World In this explanation of idiosyncrasy credits is a lesson in storytelling. I aim to answer two things in this short blog 1) Why to storytell is to be idiosyncratic? Firstly...

This blog is part 2 of 2 of our blog series titled, A presentation without segues is not a story. If you have not read part 1 of 2, read it here. Segue lines. Segue lines or transition lines connect the slides in such a way that when we listen to a presenter, we feel like a story is being told and as a result get high levels of engagement from our audience. The choice of the segue line is...

"Anjali, I am presenting to my team next week, can I go through the presentation with you?" A client asks. Next thing, we are on a Zoom call going through her presentation. Here is how she takes me through the sleek powerpoint her corp comms team has put together. " I will start with telling them, what I will cover in the presentation. Then, I will share the results from last year on slide 2 and...

September 2012, " Anjali the Creative Director is sick and we have to present the pitch to the client today, as a Business Director you will now have to lead the creative section too! " Along with 3 other team members I enter the boardroom for a pitch presentation, I am comfortable with 75% of the presentation because it is my space and then comes the creative section, I am slightly nervous and I...

Presenting is marketing because what are presentations for? To promote or sell an idea, product or service? The primary goal of the presenter is to sell an idea to the audience, and the best, most effective way to do that is through telling stories. Here are 3 simple questions you can ask yourself when crafting compelling story led presentations. 1. What's the point you are trying to make? What's...

If the topic you are talking about is digital disruption and you start by stating what is already known to the audience ie " Digital is changing the way we work and live", this start guarantees only one thing - you will be ignored. How about you make it personal, tell a story which makes a point that digital is changing the way we work and live. Here is how I recently recommended a client to...