STORYTELLING PROGRAMS

Storytelling for Sales

Stories that build credibility, provide an insight and add business value

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Presenting with Stories

You may know how to craft a story or presentation well but presenting it effectively is a different skill altogether. A well-crafted story that is delivered poorly is like a vintage wine drunk out of a plastic cup.

How you deliver your story can significantly change your desired outcome. You may have amazing verbal skills but you can very easily fail as a storyteller because in oral communication, a lot also depends on the non-verbal aspects of communication and often, what you don’t say is of equal importance to what you do say.

What is the challenge that this engagement can solve?

We needed our top 50 sales people who are based globally to shift from selling information to selling insights. To achieve that, we started working with Anjali. She is doing great work for us, the deep insights she brought to the table in relation to how Org. storytelling could transform our business were profound.Our sales team has seen shortened sales cycles and larger average deal size at the point of sale.What I liked best was that you are helping us to discover the best in ourselves, you made suggestions, not commands.

Seshachari .S

VP - Capacity Building, Digital at Bahwan CyberTek

If you want to learn about sales storytelling and don’t know where to start, here are our six most-read sales storytelling blogs that have been converted into an eBook for you, with videos, practical content and a section for reflection.

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