The Cambridge Dictionary defines "clear" as: "Easy to understand, hear, read, or see." However, many communication attempts fail even when they are easy to understand, hear, read, or see. Why? Because they lack connection. It's not just clear communication that moves people to action—it's the connection within it that truly makes an impact. Take a look at the news today. Much of it is clear, but...

There is no doubt that the corporate world understands that storytelling is a weapon of mass attraction. One of the storytelling lessons that the corporate world is becoming increasingly good at adopting is making the story relevant to its audience. They know that we can't just build and amplify a message that promises organisational growth, we have to think hard about what is in it for the...

A story that doesn't resonate will never be true for your audience. Even if it is factual. We know the importance of resonance with storytelling. However, the risks of resonance are under-explored. Every storyteller who attempts to bring resonance must take the responsibility to analyse the risks with resonance too. When we want a story to resonate, we remind people of the experiences they have...

"idiosyncrasy credits—the latitude to deviate from the group's expectations. Idiosyncrasy credits accrue through respect, not rank: they're based on contributions." ― Adam M. Grant, Originals: How Nonconformists Move the World In this explanation of idiosyncrasy credits is a lesson in storytelling. I aim to answer two things in this short blog 1) Why to storytell is to be idiosyncratic? Firstly...

Whether we are building a template, service, or product, the ability to scale it remains top of mind for the creator. Storytelling is no different. Most people say., " I want to build this story and then tell it across all platforms and for a long time. However, scaling stories is a fallacy. Why? One of the most important criteria of a good story is its potential to resonate. A story that works...

"What does it take to become good at storytelling?" asked a Storytelling masterclass participant from Morocco. A standard answer to this question is - Practice the hell out and you will fall in flow. But why does practice work? The practice works not because it allows seamless delivery alone. The practice works because when we are confident of the delivery, we have the mental presence to respond...