*We believe that wine tastes better in a $20 glass than a $1 glass. We believe that the $200 silver ring when put in a blue Tiffany box is worth $500. *We believe that an $80,000 Porsche Cayenne is cooler than a $36,000 VW Touareg, which is virtually the same car. *We believe that $225 Pumas will make our feet feel better than $20 unbranded... and believing it, makes it true. The list goes on and...
Sundar Pichai, Jeff Bezos, Elon Musk, Richard Branson, and most of the world's most inspiring speakers, do not use bullet points. Why don't they use bullet points? If you have bullet points, you are making the audience listen to you and read the bullet points. That creates cognitive load. *University of Washington biologist, John Medina, has done extensive research into persuasion and how the...
When Little MissMatched came with the idea of selling 3 socks that did not match, nobody knew that they would succeed the way they did. When a Fortune 500 company decided to launch Diversity and Inclusion Campaign video with a script that said, ‘Don't engage'. Don't get involved with diversity. It doesn't generate business, it complicates things, it forces you to confront different perspectives…...
Satya Nadella, CEO of Microsoft tells the story about his first round of interviews at Microsoft about 25 years ago. An up-and-coming Microsoft manager named Richard Tait asked Nadella a question. The question had nothing to do with coding or solving an engineering problem. Instead, Tait asked: "Imagine you see a baby laying on the street, and the baby is crying. What do you do?" Nadella quickly...
Here is great talk by Doug Lipman on three connection-building strategies that are hidden in Storytelling and the simple ways to unlock each of them. [video width="1280" height="720" mp4="https://narrative.com.sg/wp-content/uploads/2018/03/What-Can-Storytelling-Teach-Us-About-Creating-Connection-Doug-Lipman-TEDxWilmingtonSalon.mp4"][/video]...
Emphasis on Empathy is theoretically ( can't say practically ) gaining momentum in corporate settings. In his new book, Hit Refresh, Microsoft CEO Satya Nadella says his highest priority is renewing the company culture with "a growing sense of empathy." The word "empathy" appears 53 times in the book, but Nadella admits he didn't always have the empathy he does today. However, much like many...