Inspiring Audiences Worldwide Through the Power of Storytelling

Anjali Sharma is the visionary founder and Managing Director of Narrative, a distinguished multinational story practice that collaborates with an impressive roster of global brands. Her firm specializes in empowering both individuals and organizations to find, curate, and effectively communicate their unique transformation stories.

Narrative partners with industry leaders such as Meta, LinkedIn, Airbnb, Bytedance (TikTok), Microsoft, and Shell, helping them to connect with their audiences on a deeper level through the power of compelling narratives.

Her expertise and engaging delivery have made her a sought-after keynote speaker and workshop facilitator across numerous international locations

With over 15 years of corporate experience in senior roles spanning Sales, Marketing, Business Development, Branding, Events, and Client Relations, Anjali brings a wealth of practical insights to her audiences

Her diverse background includes work with prestigious organizations such as Hyatt Hotels & Resorts, leading brand experience agencies like Jack Morton Worldwide and George P. Johnson, and the world’s top-rated airline, Singapore Airlines

Best-selling author and thought leader, recognized by Wall Street Journal and USA Today

"Rarely can a response make something better- what makes something better is a connection."

~Dr. Brene Brown

A Global Voice in Business Storytelling

A globally recognized speaker on Business Storytelling, Anjali has delivered keynote talks and workshops across New York, France, Russia, India, Singapore, Japan, Australia, and several other Southeast Asian countries.
‍
Anjali’s expertise spans multiple industries, from airlines, education, healthcare, and IT to tourism and pharmaceuticals. She believes that storytelling is a universal business skill—essential for engaging, persuading, and inspiring change.

Helping Companies Grow Through Storytelling

Anjali has helped companies to increase staff engagement and performance, increase client satisfaction and sales, define company values and effectively position brands by embedding story skills into their organisations.

Best-Selling Author

Anjali’s latest book, Strategic Storytelling: Why Some Stories Drive Your Success at Work but Others Don’t, launched in August 2024 and quickly gained widespread recognition

March 4, 2026

Trust Is Built Through Connection, Not Just Credentials

Credibility gets attention. Connection closes deals. Here’s why storytelling wins in B2B sales.

February 20, 2026

How One Sentence Can Undermine Your Sales Storytelling

Sales professionals often apologise for taking up a customer’s time, especially when speaking to busy healthcare teams. While intended as empathy, this habit can undermine credibility and position the seller as an interruption rather than a partner.

This piece explores the difference between acknowledging busyness and apologising for it—and why confident, respectful storytelling builds stronger professional authority.

‍

February 19, 2026

From Empathy to Resonance: The Missing Link in Organisational Storytelling

Empathy makes you sound kind. Resonance makes you sound credible. In this article, I unpack a real sales role-play to show why naming a problem isn’t enough — you must illuminate what’s at stake.

Browse Articles