Inspiring Audiences Worldwide Through the Power of Storytelling
Anjali Sharma is the visionary founder and Managing Director of Narrative, a distinguished multinational story practice that collaborates with an impressive roster of global brands. Her firm specializes in empowering both individuals and organizations to find, curate, and effectively communicate their unique transformation stories.
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Narrative partners with industry leaders such as Meta, LinkedIn, Airbnb, Bytedance (TikTok), Microsoft, and Shell, helping them to connect with their audiences on a deeper level through the power of compelling narratives.
"Rarely can a response make something better- what makes something better is a connection."
~Dr. Brene Brown
A Global Voice in Business Storytelling
A globally recognized speaker on Business Storytelling, Anjali has delivered keynote talks and workshops across New York, France, Russia, India, Singapore, Japan, Australia, and several other Southeast Asian countries.
Anjali’s expertise spans multiple industries, from airlines, education, healthcare, and IT to tourism and pharmaceuticals. She believes that storytelling is a universal business skill—essential for engaging, persuading, and inspiring change.
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Helping Companies Grow Through Storytelling
Anjali has helped companies to increase staff engagement and performance, increase client satisfaction and sales, define company values and effectively position brands by embedding story skills into their organisations.
Best-Selling Author
Anjali’s latest book, Strategic Storytelling: Why Some Stories Drive Your Success at Work but Others Don’t, launched in August 2024 and quickly gained widespread recognition
Modern organisations struggle not because leaders fail to communicate, but because their messages fail to connect. This post explores why traditional corporate communication—focused on data, purpose statements, and “what’s in it for me”—often falls flat, and reveals how storytelling rooted in identity transforms the way employees engage with change.
Using a real workplace example and insights from thinkers like Seth Godin, Brené Brown, James Clear, Steve Denning, and Adam Grant, the article explains how employees respond not to abstract metrics or polished mission statements, but to narratives that make them feel seen, valued, and capable of making a difference. The most powerful motivator isn’t purpose alone—it’s identity: helping employees see who they can become.
The post shows leaders how to shift from transactional messaging (“We need to increase productivity”) to identity-shaping storytelling (“This is your opportunity to become a Supervisor of Robots”). When leaders frame change as an identity-aligned opportunity, employees feel ownership, pride, and connection.
This is the missing link: storytelling that creates belonging. When employees see themselves in the organisation’s story, they become active participants in its progress—because every action becomes a vote for the person they believe they are becoming.
Learning from a workshop is not a framework and methodology hoarding exercise. For all my Strategic Storytelling Workshops I suggest tailored content to the key client contact beforehand. I make these suggestions based on audience profiling that I do prior to the workshop. Almost always, my key contact asks me, "Can we cover more content?" For them, the rationale is, it takes time, effort and...
This is our 2nd blog of our blog series Storytelling passes the Productivity Test. In our first blog we wrote about the importance of Knowledge sharing via stories This blog is focussed on vision statement and its relationship with productivity What are vision statements? A vision statement says what the organization wishes to be like in some years' time. It's usually drawn up by senior...