The business of stories
Narrative manages change through expert storytelling, helping brands tell their stories effectively and professionally






Why Some Stories Drive Your Success at Work But Others Don’t
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A Dynamic & Engaging Speaker
Do you want to see Anjali in Action? Anjali has been invited to speak at many conferences, seminars and events, ranging from 50 to 500 attendees.
Credibility gets attention. Connection closes deals. Here’s why storytelling wins in B2B sales.
Sales professionals often apologise for taking up a customer’s time, especially when speaking to busy healthcare teams. While intended as empathy, this habit can undermine credibility and position the seller as an interruption rather than a partner.
This piece explores the difference between acknowledging busyness and apologising for it—and why confident, respectful storytelling builds stronger professional authority.
Empathy makes you sound kind. Resonance makes you sound credible. In this article, I unpack a real sales role-play to show why naming a problem isn’t enough — you must illuminate what’s at stake.





