A senior banking professional and I built a story on cyber security. We both were ready to put our hand on our heart and say, " This is the story that will drive the desired outcome. It will work." We knew people will understand the importance of cyber security once we tell this story but is that really the goal of storytelling?Is that really how far we want to go, to just get people to conclude...

Yesterday, I finished crafting a Narrative for a Life Sciences organisation on Digital Transformation. Of course, I don't work in the Life Sciences industry but I know how best to elicit information, shape a story and impart the storytelling skills to leaders of the organisation who need to manage this change. Whilst I was developing the Narrative, it was evident to me that my key source of...

Recently, I worked with a CEO of an organisation on delivering a story of a new formed strategy of the business. The new strategy was designed as a response to several changes in the organisation. One of the change was, all steps of manufacturing their product, a semiconductor chip from design, conceptualisation to final test and assembly used to be under their domain but there had been an...

Leadership team of a large MNC is working on a change story. The team is knowledgeable, so eliciting reasons / benefits from them to structure a change story is fairly simple. The reasons/ benefits sound something like this Harmonisation Efficiency Single Source of Truth We have the reasons/ benefits, its now time to wrap a story around them. Once the leadership team is taught how to assemble a...

February 2001, I am sitting in an amphitheatre along with 10 other girls who are all going to become Singapore Airlines flight attendants post a 3 month training program. Its our day 1 in the Singapore Airlines Training Centre and we are just about to start our orientation. I am expecting for someone to come on the stage and start a powerpoint presentation with details like, Company Vision...

"Our head of sales, Natalie is excellent.. and I wish everyone was like her." "Mariam is top of class in her grades, hope all students can become like her." "Sandy is a great writer, she always comes up with best articles." We have all heard such statements and perhaps rolled our eyes when listening to them too! Often the teller of these statements, boss, teacher, parent is of an opinion that, I...