Storytelling for Change
A consulting and learning program that helps organisations curate and embed a clear change story to align people and drive successful transformation.
The conventional approach to announcing change in organisations focuses on providing reasons and information about why the change is necessary.
In practice, this reliance on logic and explanation rarely delivers the desired results. Asking people to stop doing what they know and start doing something unfamiliar is not simply a process shift—it is an invitation to adopt a new identity.
The result is predictable: skepticism, resistance, and compliance at best, rarelyenthusiastic implementation.
The solution lies in a different approach: a Change Story that is not manufactured, but curated through conversations with people on the ground. This kind of change story goes beyond explaining why the change is happening, it creates the motivation to act.
Curating a compelling change story is the critical first step in any effective change management plan.
