Emphasis on Empathy is theoretically ( can't say practically ) gaining momentum in corporate settings. In his new book, Hit Refresh, Microsoft CEO Satya Nadella says his highest priority is renewing the company culture with "a growing sense of empathy." The word "empathy" appears 53 times in the book, but Nadella admits he didn't always have the empathy he does today. However, much like many...

There are stories we tell ourselves and our worldview is formed based on those stories. Recently, I worked with a digital and innovation team of a leading multinational corporation and one of the story the team told themselves was, SAP the multinational software corporation that makes enterprise software to manage business operations and customer relations stands for Suffer After Purchase...

Not until you feel the problem, you feel the urge to find the right solution. In their new book The Power of Moments Dan and Chip Heath recommend a strategy Tripping Over The Truth to make people feel the problem. To trip over the truth is to endure an emotional wallop. When you have a sudden realization, one that you didn't see coming, and one that you know viscerally is right, you've tripped...

Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would be exercising and every health...

I have written about telling a negative story first and then telling a positive story to motivate change. The simple rationale behind this order of information is Negative Story, gets attention. So, tell it first. After you have managed to get attention, you must tell a positive story to motivate the action you desire. I use this order of information in Change Storytelling all the time. You can...

We have all been graded, rated and ranked. Coached, screened and scored. What I am always confused about this process is, how does it help us become better? After years of frustration with the grading in Feedback Forms and Performance Management Reviews I have finally been able to work out what is wrong about the way we give feedback at work and at home. My learnings are from Thanks for the...