+These are some small businesses that became big and they have somethings in common. Built into thier marketing is a promise: a promise that you'll deliver something desirable. And your customers often pay with their attention, trust, or credit cards before they know for sure if your product or service is what they need or want. Sometimes this promise is stated to the customer, while in many...
Time This Task Will Take You: 15-20 Mins To Read What is a story? For our purposes, in its most basic form, a story is someone's description of an event (or a sequence of events) that either has occurred or may occur at a particular place and time, and which features one or more characters who take action for a particular purpose. In other words, a story is about something that has happened or...
Time This Task Will Take You: 15- 20 Mins To Read Stories are like DNA Strands that reveal the entire fabric of your character. It is your turn to tell your Story 1) Read this short blog : Satya Nadella's Introduction 2) Watch this video: Meg Whitman CEO of HP Enterprise telling her story [embed]https://www.youtube.com/watch?v=URQGJQnRIWs[/embed] 3) Watch this video : Telling Personal Stories...
I work with corporate professionals on Business Storytelling. So naturally, I get to hear a lot of stories. However, sometimes I come across a business story that tells me a lot about the teller. This happens because an incident being narrated exposes the entire fabric of the storyteller's character. I will share one of these stories with you. This story was told by Michele Lum, a senior leader...
Recently, I had an opportunity to be involved in building a Change Narrative for a leading semiconductor manufacturing company. The factory was on its way to becoming a Smart Factory. Whilst running the project, at one stage, I sensed through a conversation with the leadership team that most of the factory workers had the view that this drive for automation and robotics was unique to their...
I am certain most of us heard our very first story from our parents or grand parents. When I was told The Little Red Riding Hood Story I remember being told in the end the moral of the story is ,Never Trust Strangers. Have you ever wondered why our parents did not just say, Never Trust Strangers and why the effort to tell a Story? Because our parents knew that by just telling us, Never Trust...