Repeatedly, we make the mistake of following the traditional path to making a change happen by doing the following. We find the problem. We figure out a solution. We tell the story of the solution aka marketing our solutions. Where in this process do we ask ourselves the question, "Who is the audience?" Now, you may turn around and say, the story is for our customers or our teams or our leaders...

At the start of each year, corporate organisations generally allocate a certain budget for learning and development. To ensure this budget is used effectively, a learning needs analysis is carried out. Workshops are designed. Learning partners and venues are carefully chosen. The courses are then rigorously socialised to get optimal number of participants. However, the most important thing seems...

While I was in high school, I lost a debate competition. I was devastated, especially because before the results were announced so many people had walked up to me and said, "You spoke so well." I was quietly confident that the trophy would be mine but to my shock that didn't happen. Perplexed, I went to my teacher. I was hoping that she would tell me the results were unfair and that I deserved...

I advocate using a word of emotion in organisational storytelling. For example, notice the difference when I say Statement 1 : " I ran a project in India and the project failed." Statement 2: " I ran a project in India, the project failed and I am devastated." Just because I have added the word devastated, you will now think that I must have worked very hard on the project and that is why the...

Everyday, online and offline, I come across people who position their brands or brands they work for as, Sales Enablers. They make use of a certain type of a language, often infused with statements like Want to sell more? Want to make more profit? Want to drive leads? Want to close that dream lead of yours? Use of such a language signals a transactional approach. An approach we don't trust. What...

We learn most from failures. So, we must share failure stories. But here is a mistake we make repeatedly whilst sharing failure stories of others, unknowingly, we blame the failure ‚Å£ ‚Å£ You did not study, you did not get the results ‚Å£ ‚Å£ You did not work hard, you did not get the job ‚Å£ ‚Å£ You did not exercise, you became obese ‚Å£ ‚Å£ You did not look at the market trends, you made a bad acquisition...