Storytelling creates motivation required for any change implementation. This blog is for you if you are like Azira. Azira is responsible for learning and development for a MNC. At the end of each year she thoroughly researches relevant learning opportunities, conducts surveys to find out what is the learning need in her organisation, has conversations at all levels and then puts together an...

Stories that work on social media almost always fail in a corporate boardroom. And that has created a problem, we tend to believe that what we see on social media is what storytelling is but it is not. Let's not forget that the success metrics for social media storytelling is reach, likes, share and comments. Success metrics for corporate storytelling is - revenue and profit or put simply, making...

When you're listening to a speaker tell a story, if the speaker is a good storyteller, it will connect with you and you will be inspired. The connection happens because through the speaker's story, resonance is created and you feel seen, heard and valued. Even if the story is about the speaker or someone else, you are able to find yourself in it. For a storyteller on the stage Connection Who is...

In a corporate setting we are obsessed with many C's of communication : Clear, Credible, Concise. But we often ignore the most important C, which is connection. Connection is the key to action. Communication‚Üí Connection ‚Üí Action Having worked in and with corporates for over long time now, I have learnt that most corporate leaders are able to build connection and catalyse an action if they learn...

Just before dinner last night, my daughter and I were on the phone to my mother. At one stage during the call we had a big laugh. Later, during dinner my husband asked, " Why were you guys laughing?" I asked him, "Do you want the facts or the story? His response, which I had already anticipated was, "Just give me the facts, no time for a story." My daughter is better suited to give facts. So, I...

Here is how a story was titled : Announcing the launch of the cloud migration webinar. This is clearly a tactical title, a title that informs the tactic or put simply, informs what we are doing. Tactical titles do not address the "why" of the webinar. As a result, they fail to connect with the emotional state of the person we intend to serve by launching the webinar. How about we change the title...