Articles

Our Articles

There is a form of storytelling that we watch, yes it is movies but we don't do movies at work. Right ? So, what do we do to make people see what we are saying ? Is there a way to make that happen ? Firstly let us understand why seeing is even important? When you make someone see something you engage that little voice in their head that is constantly saying ( whilst you are talking to them ), "...

August 14, 2017
,
in

Nujeen, Head of Department for a Pharmaceutical Company, was asked in a Gender Diversity panel discussion, "Do you see more mothers joining the workforce in your industry?" As an answer, Nujeen can respond in the following ways: 1. Yes, I do 2. Yes, in fact seven of our department heads are women who are also mothers. 3. Yes, most definitely. Things have changed a lot over the last two years. It...

Storytelling with Pattern matching is a shortcut to a desired outcome. There is a company with a staff strength of 10,500 employees. The company introduces a CRM system change. Leadership team wants to convince each and every staff that the change is good for them. The change promises efficiency. Expensive and arduous efforts to convince everyone begin. At the end of the internal change campaign...

August 9, 2017
,
in

If you tell a semiconductor factory supervisor that soon there will be robots working in the factory, the first question that cross his/her mind will be, "What will happen to my job?" As an answer, what if you could shift into Storytelling gears and tell Katherine Johnson's Story. In the early decades of the 1900s, mathematical and technical calculations were made manually, rather than by...

March 22, 2017
,
in

Business Storytelling and where the focus should be I give talks on Storytelling regularly and sometimes I am introduced as a Master Storyteller. I often grind my teeth when I hear that because if I am called a Master Storyteller, then I have actually failed as a Business Storyteller. What am I going on about? The idea here is that unlike in Performance Arts Storytelling where we are really...

March 13, 2017
,
in

Storytelling and Techniques on Practice Sue, Director of Quality Management at a MNC attends a workshop on Storytelling. Loves the workshop and remembers that one of thing that will make her good at Storytelling is Post Workshop Practice. Right after the workshop she is determined to Practice. Weeks go by and Sue is struggling to find time to Practice. Actually, it is not the lack of time. It is...

Get our blog delivered right to your inbox