Today, my story is based on personal experience and centered around Humility. Recently, I was at Changi Cove working with Doctors and Healthcare Leaders. It was a fun day of crafting Narrative Medicine that involved hospital deaths, brand positioning and leadership. At one stage, Dr Ben Tan (one of the participants) and I spent 20 mins working on one of his upcoming talks. Dr Tan asked questions...
My work gives me an opportunity to listen to a lot of good business stories. So naturally, I add those good stories to my story bank by writing the key details and tagging them with the most important point. However, sometimes I come across a business story that makes me want to work with the person that's telling the story. This happens when the incident being narrated exposes the entire fabric...
A few days ago my husband and I went to see a film. Before the movie started he went to buy a small bottle of water. When the cashier told him the bottle of water was $3, he returned the bottle and took back his money. I was aghast ! We had just paid $20 dollars for the movie tickets so $3 was nothing. And this was also the man who never hesitates to spend on holidays. How do you reconcile these...
Adam works as a corporate communications head in a hospital and is just about to announce a new initiative to the entire hospital, the formation of a Pediatric Rapid Response Team. So what is the Rapid Response Initiative? In the usual hospital setting, escalating care for a deteriorating patient is mostly a hierarchal process with nurses informing the ward doctors who will review the patient...
Last week I was in a meeting with a client and we were discussing the content for a keynote that I am delivering for their sales conference in April. We also spoke about a workshop for their Sales Team, and the same question came up again. Storytelling, what is the Return of Investment? I personally don't believe it's the right question to ask but not having an impactful answer has bothered me...