You may know how to craft a story or presentation well but presenting it effectively is a different skill altogether. A well-crafted story that is delivered poorly is like a vintage wine drunk out of plastic airline cup. How you deliver your story can significantly change your desired outcome. You may have amazing verbal skills but you can very easily fail as a storyteller because in oral...
The evolution of brand stories can be categorized in three stages. Fiction Stage: Brands crafting fictitious stories to trigger emotions have become a very popular way to connect the brand to the consumer. The connection occurs because they aim to trigger an emotion which matches and reinforces the consumer's world view. As a result of triggering emotions the brand story is felt, remembered and...
Happy Birthday Apple! We all know Apple as one of the finest technology brands but apart from technology lessons Apple has taught us some psychology lessons too. On Apple's 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from [embed]https://www.youtube.com/watch?v=zkTf0LmDqKI[/embed]...
What I want you to do is to go back to how you felt on the first day of your job. You probably felt a mixture of excitement and uncertainty. You would have had an orientation and got to know a lot of exciting things through orientation. One of the topics flashed on the orientation slides would have been ‘Company Values'. You may not even remember this because most likely it meant nothing to you...
2015 is 20 days away ( this post was written on 11 Dec 2014 ) and we are madly planning for a successful year. Much like every year we have a great list of things we will do and in 2015 we are determined to achieve it all. This is what we are thinking. Correct? Lets rethink this process because I have my doubts we will achieve it all. For the last 2 months I have travelled working on Brands...
We have 2 reasons to celebrate and 1 issue to fix today. Happy 60th Birthday Steve Jobs (you are still more alive than some who are actually alive) and Happy Maiden Ruckusmaker day. This morning, the first thing I read was Seth's Blog on Ruckusmaker Day. The blog ended with these lines. Commit to articulating your point of view on one relevant issue, one news story, one personal issue. Every day...