Facts may work in a courtroom but they rarely work in marketing. Still, amateur marketers believe that all they need to do is to recite a fact to make marketing successful. Stats like 65,000 likes, 2 million views, 500 comments for a social media campaign rarely equate to business conversions. If facts were enough, no one would sms whilst driving, everyone would be exercising and every health...
Here is a simple technique for you to store your stories in Evernote. I have created this 5 step super simple method. In Step 5 I make reference to a Story shared in a watsapp group that I have used an example to show you the method. If are not part of the Storytelling Watsapp Group. You can access the story here to understand it Ready... Set.... Store...
Storytelling and Techniques to Practice. In my last blog, I wrote about two insights on Practice. In this blog I want to focus only on one insight which I discovered via reading Angela Duckworth's book Grit : The Power of Passion and Perseverance Which type of Practice is a good predictor of skills development? Practicing alone is a much better predictor of how quickly the skills are developed...
Some business stories I hear are worth telling and this is one of them. About a year ago I had the opportunity to work with a large technology company headquartered in San Jose, California. The task here was for me to work with their sales team to draw real life business stories that could be used in the future for sales storytelling. This story was told by 2 sales people. I will call them Arun...
This blog is for you if you as a subject matter expert are asked to give your views on a certain question, topic or an area. As a subject matter expert we are well versed in our fields and that is precisely why we are asked for a view. So, a natural tendency is to start sharing what we know and there are times when it just doesn't stick. The reason for that is that we have the curse of knowledge...