Articles

Our Articles

April 30, 2020
,
in

As Juan Manuel Fangio exited the chicane before the blind Tabac corner in the 1950 Monaco Grand Prix, he stomped on the brake. It was a counterintuitive reaction for a racing driver exiting a corner — but one that likely saved his life. By slowing down he avoided plowing into a multi-car pile-up, which was just out of sight beyond the turn. In racing folklore, Fangio's evasive action is...

I can't possibly tell my 12 year old to not be on social media. Soon enough she will be there. But what I can do, is to teach her the best use of it as I am figuring it out too. One of the biggest downsides of social media, for young girls in particular, is this overwhelming pressure that comes from the commentary of others on the fancies of their own lives. There is plenty of research available...

Your customers don't buy a product; they buy a story. If they like the product, they'll share the story with a wider audience. The two entrepreneurs behind the fashion retailer UNTUCKit understand the power of story to sell a brand. And they know the power of simplicity in telling that story. This week UNTUCKit announced its first overseas expansion. With more than 80 locations in North America...

Despite great opportunities and offers, the thought of setting up new offices in new countries has never been exciting for me.Not exciting because it required developing new relationships. New relationships, with clients, vendors, new team members etc. The foundation of every relationship is trust and trust is earned overtime, that is why we have to take a leap of faith in new relationship...

When I train for a marathon, there is a 16 weeks of training programme I must follow at the least. The training programme is crafted with care. It has dimensions that make my performance better, such as, mileage, hills, strength training etc. Over the 16 weeks I must turn up again and again and whilst I may say, "I am training" what I am really doing is developing. Developing stamina, strength...

December 6, 2018
,
in

My client Ann ( not her real name ) and I have been working on a story that conveys a very simple point- data insights influence decision making. Ann will be delivering the story to the key stakeholders today. Whilst presenting she changes something unknowingly. Instead of concluding the story with confidence and saying, " So, that is a great example of how data insights influence decision making...

Get our blog delivered right to your inbox