You are a salesperson and you are in a conversation with a potential client who is from the banking industry. Its time for you to tell a success story and this is what you say. Your current situation reminds me of another banking client of ours in Singapore. A year ago we ran a successful customer service program with our client Mike ( not his real name ) who is the Head of HR at a leading global...

What I don't understand is, even though the only people who are excited with the use of word sales are the sellers and not the buyer ( this excludes the discount sales excitement for buyers ) why, when the buyer is the king, do we continue to use this word especially when it works against us? Yes, it works against. Sales teams are not good for Business Growth if they are called sales teams. Here...

On a special request from readers of our blog Storytelling for Interviews we have created this infographic which captures 4 steps to answering interview questions. Storytelling for job interviews can be achieved in a very practical, logical and methodical way...

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This blog is written as a response to a comment we received on our previous blog Sales Storytelling on your feet. We highly recommend that you read Sales Storytelling on your feet to better understand the content shared in this blog. A couple of few weeks ago we posted a blog titled Sales Storytelling on your Feet. Soon after posting the blog we got a comment from a reader expressing that it...

Recently I have had the privilege to work with a global organisation for the last five months to institutionalise Storytelling in their company. One of the things we did was regular submission of stories by their sales team that is globally placed to make storytelling a habit for all. A couple of weeks ago one story was submitted which was not used for a sales pitch or presentation and I found it...