Last week I attended an online Book Club with David Hutchens on his new book Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers I asked a question during the book club conversation which was : In the corporate world the moment you mention that emotions are important in stories without a doubt you get rolling eyes and leaders give you a look which says - No way, I...
Seth Godin says, "Marketing is no longer about the stuff you make but about the stories you tell. Steve Denning says, "In the 21st century your marketing is in either in your customer's hand or a reliable third party" In essence, both the quotes are asking us can you we do something remarkable ( remarkable means worthy of attention ) that compels a customer or a third party to tell a story? If...
It was on 4 Feb 2014, I was on my way to a client meeting and I received a sms - chk out Satya N's letter to employees. I straight away looked online and found the newly appointed CEO of Microsoft's letter to employees on his first day. This morning as I watched Satya's interview on Why Microsoft Exists ? I was reminded of his letter to Microsoft employees on his first day as a CEO. The letter...
You are responsible for leading a change management project and you believe in that change. Carol Dweck, a researcher at Stanford University describes this belief as a Growth mindset. Contrary to your Growth Mindset, there are people with a Fixed Mindset who don't believe in the change you wish to implement and are surreptitiously second-guessing and undermining everything you are trying to...
We like to think that when we take medication, it has an unfailing ability to get to where it is required in the body to treat the illness. But do you know, the cells we are trying to treat themselves can block entry to the drug because they think it's something foreign and potentially harmful. Basically, I don't know you, I don't trust you and I am not allowing you in even if you can do some...
Happy Birthday Apple! We all know Apple as one of the finest technology brands but apart from technology lessons Apple has taught us some psychology lessons too. On Apple's 38th Birthday today, as a Business of Stories, I want to share one of the best told stories from Steve Jobs that I have enjoyed, learned, applied and benefited from [embed]https://www.youtube.com/watch?v=zkTf0LmDqKI[/embed]...