Storytelling: We don't communicate to make a point

In the corporate world, there's a strong emphasis on making or getting straight to the point. This stems from the time-constrained nature of corporate life, where achieving results within tight deadlines often takes precedence. Saving time by focusing on key messages seems logical.

However, while we may successfully make a point, the ultimate goal of communication isn't to make a point—it's to make people take an action willingly. The real objective is to lead others to a place where they not only grasp the message but also feel empowered to own the decisions and choices it presents.

To achieve this, adding a compelling story to your point is essential. A well-crafted story bridges the gap between understanding and action.

If you're eager to explore practical ways to integrate storytelling into your communication as a corporate professional, check out my book, Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don't. Released on August 15, 2024. The book is

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