Storytelling is the only differentiator

Chobani sells yoghurt so does Yoplait.

Chanel sells lipstick so does Loreal.

Nike sells fitness apparel so does Adidas.

What is the difference?

Often times, the biggest difference between two products that do the same thing is the story that they tell, and how people relate to it.

Watch this 20 min video in which Tim Riley, who heads up the online experience at Warby Parker not only tells the story of Warby Parker but also shares how

How Warby Parker Earned Word-of-Mouth By Using Storytelling And Remarkable Experiences.

https://www.youtube.com/watch?v=CSUA11RxFiw

Do you and your organisation have a story to tell?

Narrative's Storytelling Workshops are designed to help organisation's tell their story.

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