Last week I was in a meeting with a client and we were discussing the content for a keynote that I am delivering for their sales conference in April. We also spoke about a workshop for their Sales Team, and the same question came up again. Storytelling, what is the Return of Investment? I personally don't believe it's the right question to ask but not having an impactful answer has bothered me...

As a busy working mum my day at 5.30 PM kind of goes pear shaped because I still have so many tasks to finish for the day and only 30 mins left to get home. Last week was no different except that on my way home I had to also pick up a set of ear rings and a head band from Forever 21 a shop close to the train station I board my train home from. I was running late and as usual I had packed getting...